A social media manager plays a crucial role in today's digital landscape. They are responsible for managing and implementing social media marketing strategies while driving engagement and increasing brand awareness. But what exactly does a social media manager do? Let's dive into the key responsibilities that come with this role.

First and foremost, a social media manager is responsible for developing a comprehensive social media strategy. This involves identifying the target audience and understanding their preferences, behaviours, and demographics. By conducting thorough research, a social media manager can tailor the content and messaging to resonate with the audience, ultimately increasing brand visibility and recognition.

Another crucial aspect of a social media manager's role is content creation and curation. They are responsible for creating engaging and shareable content that aligns with the brand's values and objectives. From writing captivating captions to designing eye-catching visuals, a social media manager knows how to capture the attention of their audience. Additionally, they curate relevant content from industry leaders and influencers, showcasing the brand's expertise and keeping their followers up-to-date with the latest trends. This blend of original and curated content helps establish the brand as a thought leader in their industry.